Do you fall victim to the “Half the money I spend on advertising is wasted; the trouble is I don’t know which half?” dilemma that John Wanamaker famously described so many years ago?
In PPC advertising it’s more like at least 80% of the money you spend is wasted and you still don’t know where it’s wasted or how to fix it.
If Vegas offered those kinds of odds, nobody would come back to the casino.
Yet, day after day, millions of dollars go in that slot machine called Pay-Per-Click advertising.
The number one reason most PPC campaigns lose money is because almost everyone uses the wrong metrics and goals to measure success. Almost everyone uses traffic and cost per lead goals instead of customer acquisition cost, revenue and ROI goals.
Is there a path forward that leads to sustainable, profitable campaigns?
Since 1998 (Yes, I was doing PPC before there was AdWords) my specialty has been helping clients increase profits, turnaround underperforming campaigns, and achieve breakthrough revenue growth with my proven 3M Methodology™:
- Measure.
- Manage.
- Multiply.
Here is the tip of the iceberg making my PPC Management services different from all the other companies and their hard sell, high pressure sales tactics:
- Working With Me – I work with my clients personally and directly, you won’t be handed off to an intern, support staff or inexperienced employee, learning at your expense. For this reason I have a strict limit on the number of companies I work with. This ensures that my clients get exceptional results and affords us an opportunity to develop great rapport and communication.
- Over 15 Years of Pay Per Click Advertising Experience – I started doing PPC in 1998 before Google AdWords even existed. (The first PPC placement service was actually a Yahoo! service called Overture). I have repeatedly used PPC with great success as a primary driver to build thriving businesses for both myself and my clients.
- Consulting – Working with an experienced consultant not only gives you superior results, but you also gain the confidence of understanding a complex medium explained in very simple terms. This also leverages all of the campaigns I have ever managed for your benefit.
- Direct Communication – Direct communication with me and my team means more efficient progress from strategy to execution, optimization and results. No barriers between us to hinder our success.
- Focused on Outcomes – Starting with goals and strategy, down to the tactics, techniques and tools to execute and measure the results, I will oversee every step in the process to reach the desired outcome. No meaningless activity to distract us from the agreed upon goals.
- ROI Metrics™ Tracking System – PPC management consulting includes the ROI Metrics™ tracking solution to measure and report on campaign results. This system tracks everything – every click, phone call and conversion is measured using advanced attribution modeling to determine which campaigns are credited for producing prospects, revenue and sales, eliminating the guesswork from your sales funnel.
- Dedicated Support Team – For more complex requirements, my team will expand to include web developers, technical and support staff to ensure the success of each project.
Whether you have been managing PPC in-house, using another vendor or just launching new campaigns, you are definitely in the right place if you are looking for a sustainable way to acquire more customers every month in a predictable, cost-effective fashion.
I have helped clients in diverse industries install this customer acquisition system and get amazing results.
Click the link below to see how I took a start up jet charter business from less than $1M to $24M annual sales in just 36 short months:
E-Commerce Business – Over 42% Revenue Growth In First 9 Months.
This E-Commerce business increased average monthly revenue by more than $50,000 in the first 9 months of our engagement. We refined the messaging and optimized a cross channel mix improving results on PPC Campaigns, Facebook Ads, Email Campaigns and Organic Search.
The company will surpass last year’s website sales by early Q3 this year and recently had to expand and add a second location to accommodate the rapid growth.
Gastric Balloon Campaign Launch
A plastic surgeon I work with was recently involved in a nationwide launch of a brand new procedure for a non-invasive intra-gastric balloon for medical weight loss.
We launched a campaign to introduce the new procedure to the marketplace and ended up generating over 131 consult requests in the first 30 days, producing more consults and more procedures performed by their office than any of the other facilities offering the balloon procedure nationwide.
Criminal Defense PPC Campaign Turnaround
A criminal defense law firm with a large monthly PPC ad spend for criminal defense and DUI keywords targeting the entire state of Florida hired me to help turn around underperforming AdWords campaigns. In late 2014 they were only averaging about 65 leads per month and cost per lead was over $300 at that point.
By March 2015 within six months of being hired I had the campaigns producing 291 leads per month at an average cost of $161 per lead, representing a 448% improvement in phone calls and lead volume. In addition to the increased lead volume and reduced lead cost we also eliminated low quality campaigns like expungement keywords which were not producing any revenue and clogging up administrative resources. This resulted in a massive increase in new client acquisition and revenue for the firm.
Some of my satisfied clients include:
